Framework Friday helps operators build AI-first companies through a free diagnostic, self-run workshops, and a companion podcast, drawing on lessons from operators inside a $275M+ portfolio of real companies. I designed and developed the website from the ground up, including the homepage, workshop and diagnostic entry points, blog, and about page, built to walk visitors through the company's context-diagnostic-roadmap process and move them toward taking the diagnostic or exploring the workshops. I also designed YouTube thumbnails for the podcast, built to be consistent and recognizable episode to episode, and produced ongoing social media content across Instagram, LinkedIn, and X to support the brand's presence and grow its audience across platforms.